Spatial distribution and characterization of consumers of E-grocery services in sicily: Insights for sustainable urban logistics
AbstractThe present research aims to provide new insights into e-commerce patterns. The study investigates the correlations between variables related to demographics, residence and online food and beverage purchasing habits. Data was acquired through the administration of an online questionnaire during 2022. The results helped identify the location of the city mostaffected by the analysed phenomenon. The novelty of the research focused on the analysed area of island type characterised by the strong food and wine traditions and the need to want to analyse what possible effects the growth in demand for e-grocery may have on certain parts of the city.The results obtained make it possible to lay the foundations for deeper studies on the demand for E-grocery relative to an island context and make it possible to investigate in subsequent steps different types of correlations between socio-demographic and spatial variables connected to the dislocation of homes and the main poles of attraction for the purchase of physical and virtual food and drink markets.
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