MARKETING RESEARCH IN PRODUCT DEVELOPMENT FUNCTION
Abstract
In the long term, the planning of general business policy translates into concrete business assignments that must be realized in view of a unique business system goal. In order to define of one long–term production development program plan it is necessary to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with a specific overview of research and market analysis with the purpose of establishing the tendencies, demands, wishes and market needs of the business product system. The distribution of the collected data is shown along with the method for their obtainment in view of methods and market research techniques.Downloads
Published
Issue
Section
License
Engineering review uses the Creative Commons Attribution-NonCommercial-NoDerivatives (CC-BY-NC-ND) 4.0 International License, which governs the use, publishing and distribution of articles by authors, publishers and the wider general public.
The authors are allowed to post a digital file of the published article, or the link to the published article (Enginering Review web page) may be made publicly available on websites or repositories, such as the Author’s personal website, preprint servers, university networks or primary employer’s institutional websites, third party institutional or subject-based repositories, and conference websites that feature presentations by the Author(s) based on the published article, under the condition that the article is posted in its unaltered Engineering Review form, exclusively for non-commercial purposes.
The journal Engineering Review’s publishing procedure is performed in accordance with the publishing ethics statements, defined within the Publishing Ethics Resource Kit. The Ethics statement is available in the document Ethics Policies.