MARKETING RESEARCH IN PRODUCT DEVELOPMENT FUNCTION

Authors

  • Sven Maričić
  • Milan Ikonić
  • Tonči Mikac

Abstract

In the long term, the planning of general business policy translates into concrete business assignments that must be realized in view of a unique business system goal. In order to define of one long–term production development program plan it is necessary to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with a specific overview of research and market analysis with the purpose of establishing the tendencies, demands, wishes and market needs of the business product system. The distribution of the collected data is shown along with the method for their obtainment in view of methods and market research techniques.

Author Biographies

Sven Maričić

Faculty of engineering, University of Rijeka, Rijeka, Croatia

Milan Ikonić

Faculty of engineering, University of Rijeka, Rijeka, Croatia

Tonči Mikac

Faculty of engineering, University of Rijeka, Rijeka, Croatia

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Published

2008-12-15

Issue

Section

Articles