SMALL CRAFT BASIC CHARACTERISTICS DETERMINATION APPLYING QFD TECHNIQUE
AbstractMarket analysis for defining potential buyer needs and requirements should precede concept design. Conventionally, needs and requirements are defined through statistical analysis. Due to various buyer profiles, there are also various market niches with relevant craft characteristics. Therefore, a sport and recreational small craft market analysis was performed. With the objective of determining craft type configuration, the Quality function deployment technique (QFD) is used. In such a mode, systematic identification and validation of potential buyer needs and requirements are enabled, leading through an exactly determined procedure to obtain the basic parameters for defining the preferred craft type configuration. Using this method, the basic small craft characteristics are determined, upon which its concept design is performed. Consequently, craft characteristics optimization within technological boundaries of the particular shipbuilding process is suggested.
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